Home Marketing Preparation
Home Marketing Preparation
(known also as “Home Staging”)*
When people look to buy a house, they are hoping to find their Dream Home. We help them to find it at your address!
Wildflower Design & Interiors can help you to determine what is needed to boost the marketability of your home or your client’s home by means of a consultation. This service, averaging one hour, costs only $150 (hourly rate). We can make recommendations or organize and complete the entire project. Real estate agents often recommend this preparation before listing your property. We can help potential buysers to be able to picture themselves and their belongings in your home to have it sell faster and for top dollar with expert design assistance.
A 2003 HomeGain survey* of 2,000 real estate agents nationwide found that moderately priced home improvements yield solid returns when your house is sold. Data from the survey shows what returns you can expect on various home improvements. Below find the improvement, the typical cost, the increase it yields in your sale price, and the average percentage of return.
Lighten and brighten: $86- 110; gain $768- $935, a 769% return.
Staging: $212- $1,089; gain $2,275- $2,841, a 169% return.
Clean & Declutter: $305- $339; gain $2,093- $2,378, a 594% return.
Fix plumbing & electrical: $338- $381; gain $922- $1,208, a 196% return.
Landscape and trim: $432- $506; gain $1,594- $1,839, a 266% return.
Kitchen, bath upgrades: $1,546- $2,120; gain $3,823- $4,885, a 138% return.
Repair flooring: $1,531- $1,714; gain $2,267- $2,589, a %50 return.
Paint exterior walls: $2,188- $2,381; gain $2,907-$3,233, a 34% return.
Replace carpeting: $2,602- $2,765; gain $3585- $3,900, a 39% return.
*Data from 2003 HomeGain survey, at homegain.com.
*Staging is a federally registered trademark of StagedHomes.com, created by Barb Schwarz.